Monday, 24 September 2012

Some things are simply beyond parody...

On the back cover of the programme for the Royal Opera's Ring:



An advertisement, then, for Barclays Wealth and Investment Management, asking: 'Wealth. What's it to you? If wealth means being able to spend time enjoying more rarefied pursuits, we can help. ...’ To encounter a description of Das Rheingold, perhaps the reddest-in-tooth-and-claw opera the other side of Luigi Nono, as a ‘rarefied pursuit’ ought to have jarred in the minds of all but the dimmest of the corporately-hospitalised swigging on the Barclays champagne. The more apposite question might have been, ‘what was “it” to Alberich? Let us hope that the audience proves a little more intelligent and enquiring than whoever it was at Bob Diamond's old haunt who considered this an appropriate outlet for seeking contributions to the Nibelung hoard. Perhaps, though, we might take the advertisement at face calue and 'call 0800 851 851' - 'call costs may vary': I bet they will... - to inform Barclays Wealth and Investment Management what 'wealth means' to us...


4 comments:

Zwölftöner said...

A few months ago a Vienna-based divorce attorney advertised his American-style prenup agreements in the Staatsoper's in-house magazine with the caption 'Was du bist, bist Du nur durch Verträge', but this easily takes the cake.

Mark Berry said...

I have to say that's pretty good too!

The Wagnerian said...

Alas Mark, the best seats on the opening night - and afterwords - will be occupied by those partaking of corporate hospitality and will see no such contradiction. But then twas the same at Bayreuth during Wagner's time there.

Mark Berry said...

Still further beyond parody: a friend reports that, just a few yards away from him in the theatre last night was...: Bob Diamond. Well, now we have an additional use for the funeral pyre at the end...